Your income flows in direct proportion to the types of problems you solve. If you articulate the problem well, people will assume you know how to solve it and they will PAY you for it. The problem of not having a gym membership is not a valuable one. Which is why planet fitness makes millions …
Crowded Market? Separate Your Gym: The 5 Most Common Types of Positioning for Gyms Read More »
Want an absolutely free and easy way to separate yourself as the leader in your local market? Work your butt off and do whatever it takes to have WAY more reviews and check-ins than the next best gym who does what you do on all platforms. People really trust businesses with large amounts of reviews …
Video: Why You Need to Build Your Trust & Authority Read More »
Just wanted to stop by and drop some of what we’ve learn over the last 10 months at BLG about gyms and gym owners. Life is all a series of feedbacks so I thought you all might find it useful… 1. Fitness is dead. We aren’t selling fitness, we are selling structure, recognition, mentorship, status, …
It’s not uncommon for someone, after running ads for 12 months or more to see the costs begin to rise. In some markets there is so much room to give that it isn’t much of a concern and just a couple years ago it was like that in all markets. Naturally, as the available ad …
