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ABOUT

Will Hurst

CEO & Founder

Will Hurst is an award-winning business coach, consultant, and marketer. He is the Founder, Director, and Chief Strategist of Big Little Gyms and Gymnetics—an education platform and marketing system with the mission of changing the lives of 1 million people through the gyms that he works with.

He and his wife, Erin, run Big Little Gyms and have two children. They live in Scottsdale, AZ, and have 10 years of experience owning and running two different wildly profitable and fully automated gyms, in two different highly competitive markets.

Will is a serial entrepreneur. Prior to and during gym ownership, Will has started multiple successful revenue streams in various niches including contractor trades, real estate, marketing, live events, retail, and e-commerce. He has taken multiple businesses deep into the multiple 7 figures range of revenue and profitability.

His favorite books are Think and Grow Rich by Napoleon Hill, Rich Dad Poor Dad by Robert Kiyosaki, Essentialism by Greg McKeown, and The Alchemist by Paulo Coelho.

He has spoken on stages and taught in front of some of the world’s leading entrepreneurs and gym owners and has sold six figures from stage. 
“We cannot solve our problems with the same thinking we used when we created them.”—Albert Einstein.

Will believes we need to wipe the slate clean and begin with bold, radical shifts in the health and wellness world.
Let’s start by eliminating the biggest barriers to getting healthy and active by elevating the people who know how to do it best, the Gym Owner. Put money, attention, and resources where it’s most effective—in front of these fitness entrepreneurs, not in administrations, big business, or big pharma.


Next, teach at scale. Make the content accessible to anyone, at any time, anywhere in the world by bringing together the brightest minds in fitness ownership to form a vibrant community and safe space to share, discuss, learn and evolve.

Will has developed some of the best tools and software out there for gym marketing with his platform, Gymnetics.
This makes his company Big Little Gyms the most modern, disruptive, and complete mentorship and systems for gym owners out there!

Working Directly With Will

If you are a gym owner seeking guidance, coaching, mentorship, and systems for your gym then the best way to work with Will is to join the Big Little Gyms Business Bootcamp and continue on into the Pro Group. It will be a life-shifting experience for you as it will help you gain clarity on what’s important and give you the tools, strategy, and systems you need to thrive.

The next level of access to Will is to elevate to our Mastermind. Which is a small group of business owners that include private pod calls of 3-4 others and direct conversation with Will and peers who are at or beyond your level. This tier of access is only available for those who join our Pro Group and attend our twice-yearly Summit. We do not take outsiders into this private group at any cost as it’s the private nature, solidarity, and congruence that makes this group special.

If you want to work directly and privately with Will outside of these programs on your business, he is available for a completely immersive experience that includes a 3-day visit to your physical location, consultation, and assessment. This will include a strategy and an action plan with 3 monthly 1-hour 1-to-1 calls with you and your team over the next 120 days after the initial visit. The cost of this intensive starts at $10,000 plus the cost of travel and lodging.

If you wish to hire Will to speak at your event, Will’s is available with advanced notice. His speaking fees range from $5,000 to $30,000, travel and lodging must be paid for as well. Will prefers to fly business class or better and lodging must be 4 stars rated or better.

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