Hi, I’m Coach Will Hurst.

I always love the “about me” page on websites like this because they’re written in the third person …even though they’re typically written by the the owner of the site.

“So after Will Hurst made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.”

Which …in many ways, it is.

Anyway – what do you want to know?

I’m 36 years old. I live in Scottsdale with my wife, Erin.

We have two kids (Zoë and Jaxon) and we’ve owned a CrossFit Gym about 1.5 miles from our house since 2014.

I’m guessing that’s not the kind of stuff you’re looking for.

You’re probably wondering,

Is This Guy Worth My Time And Attention?

For many readers, my answer is NO.

Here is why…

I Can Not Help You “Get Rich Quick”.

So I know that you’ve been experiencing a lot of the same things that I have… Maybe you’ve gotten a message on Facebook about how somebody is going to get you “30 leads in 30 days…”

Or maybe you’ve had someone promise that you could get unlimited leads without spending any money on ads…

Or maybe somebody even just said I’ll do all of the marketing, you just pay me when people pay you…

I will NOT be teaching you ANY of those strategies…

While some of those things CAN work for a little bit, they will not actually help you build a sustainable business that will grow and scale profitably…

Those are trendy tactics of the season that will maybe get you some business, but then leave you wondering “what’s next” after they stop working…

So if you’re looking for an easy trick to bring in a bunch of leads this month, then I invite you to click the X at the top of the page now, because that’s not what I’m talking about…

What I AM talking about are the essential building blocks of a fitness business, and how you can explode your gym if you focus on them, apply them, and get in the reps…

So if you truly want to build a business that’s going to make it in the long term, something that you can build a life out of, and something that you can enjoy, then this is for you…

This is truly the no hype version of gym ownership…

How Do I Know If Your Stuff Is Any Good?

Well, the smartest thing to do is to just watch, read or listen to some of my free material.

If you like it, you’ll probably like my trainings and coaching style.

If you don’t like it, you won’t.

Before too long I plan to add my full origin story below. It’s a fun read. It involves success, and failure, and success again!

(but you’ll have to wait on that)

It took us a while (and a lot of pain) to get here but we passionately love what we do.

We wake up every day, excited with the possibilities of helping others build, level up, and optimize their gym businesses and lives.

In fact, it’s getting our gym to full capacity, hiring an awesome team and bringing back the joy in gym ownership over the last couple years that’s compelled me to start the BLG movement.

Our work is our life.

That’s what we chose; it’s purposefully how we’ve rigged our business.

You may be here simply out of curiosity (hey!).

Or you may be here out of need (great; maybe we’ve got something that’s perfect for you).

Feel free to get in touch with us, and let’s get a discussion going about helping you solve what you need solving. 

For now,  I invite you to join our free Facebook Group and 

read some of the content I publish in there.

If you like it, then sign up for a free discovery call with me (or my team).

I’ll spend 95% of it educating you, and at the end I’ll tell you about joining.

Pretty simple, right?

Thanks for reading this page and get to work!

“Coach Will” Hurst

Founder – The Big Little Gyms Company

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