GHR Podcast Ep. 023: Does It Make The Boat Go Faster?
Download Episode Does it make the boat go faster? This is the question every gym owner should ask themselves everyday to ensure you aren’t just burning through your time doing things that don’t increase performance. Most people think they’re hustling and grinding, but...
Reasons For and Against Listing Pricing On Your Gym’s Website
“When I shop I like to see the prices on everything, so I post my pricing on my website for everyone to see” “…I’m being ‘transparent’” Most people shopping for something are not shopping with price as the leading motivator. The only reason price enters the...
GHR 022: The 5 Levels of Market Sophisitication
Download EpisodeIt’s not your competition, although that is part of it. It’s not the return you make in your paid campaigns or the time you put in on “content”. It’s not the “funnel” or the ads. It’s this. (especially if you run ads...Crowded Market? Separate Your Gym: The 5 Most Common Types of Positioning for Gyms
Your income flows in direct proportion to the types of problems you solve. If you articulate the problem well, people will assume you know how to solve it and they will PAY you for it. The problem of not having a gym membership is not a valuable one. Which is why...
Video: Why You Need to Build Your Trust & Authority
Want an absolutely free and easy way to separate yourself as the leader in your local market? Work your butt off and do whatever it takes to have WAY more reviews and check-ins than the next best gym who does what you do on all platforms. People really trust...
