3 Reasons This May Not Be For You...
And a little bit about me...
Hi, I’m Will Hurst, your friendly neighborhood “gym guru” here.
I always love the “about me” page on websites like this because they’re written in the third person …even though they’re typically written by the the owner of the site.
“So after Will Hurst made several attempts to sound smarter than he really is by writing about himself in the third person, he quickly abandoned that approach and decided to write this page like it was a letter to a friend.”
Which… in many ways, it is.
Anyway – is this what you wanted to know?
I’m 39 years old. I live in Scottsdale with my wife, Erin.
We have two kids, and a dog named Penny.
I like to pick things up ad put them down, and long walks on the beach…
I’m guessing that’s not the kind of stuff you’re looking for.You’re probably wondering…Is This Dude Worth
For many readers, my answer is NO.
Here is why...
I can not help you get rich quick.
It’s interesting how gym owners often associate “marketing” with a “get rich quick” scheme.
I get it. You want to run a gym, make money, and enjoy the freedom. That’s what drew me to opening my first gym in 2010 (but more on that later).
I believed it’d be easy money, with thousands rolling in daily, all on autopilot.
Well, it wasn’t easy money.
Eventually, I did have consistent revenue coming in daily, often on autopilot, but reaching that point took heaps of work, frustration, and perseverance.
And guess what? It still takes effort to keep everything running smoothly.
The gimmicks no longer work, the days of running ads to “bait and switch” get-fit-quick offers and discount offers focused on losing “30 pounds in 6 weeks” are gone.
That doesn’t work, unless you like spending all day using “sales tactics” to convince people to buy just to replace all the ones that just cancelled.
So, if you’re not ready to put in about ten times the effort you initially anticipated, I’m afraid I’m not the right fit for you.
If you’re looking for “The Easy Way”, I don’t want to help you.
It’s crucial that you understand what I’m saying…
I can help you; I just won’t. I’m capable of it, but I choose not to.
Why?
Because when I hear someone ask, “What’s the easiest way,” what I’m really hearing is, “I’m not fully committed to the long-term success of my own business… and therefore, not fully committed to the long-term success of my members and community.”
In other words, “I don’t want to work.”
Listen, growing a gym and building a tribe is HARD WORK. Sure, once it’s all up and running, it can be just like you imagined: Coach when you want, and the money rolls in while you sleep.
But achieving that takes HARD WORK to create and HARD WORK to maintain.
If you don’t want to grow your gym, you’re not going to enjoy my stuff.
No, I don’t sell advertising. But let me tell you why I’m sharing this.
Dive into the “Gym Marketing” rabbit hole, and you’ll find all sorts of “gym gurus” promoting themselves, talking about how all you need is their magical unicorn offers, and hyping up the “latest loopholes” for “gaming the system.”
Does any of it work?
Maybe, but only in the short term. If you rely on those tactics, you don’t have a real business. You have an income stream propped up by an unsustainable gimmick.
Frankly, that’s a waste of time. If you want to waste time, go watch a movie instead. It’s way more enjoyable.
You’re Still Here? Good.
...Here’s what you can expect from me.
- Actionable strategies and tactics you can use in your marketing right now, for free …which are usually followed by:
- Blatant sales pitches.
Can you believe I just told you flat out that you’re going to receive blatant sales pitches from me?
Well, why wouldn’t I tell you?
I mean c’mon – I’m a “gym guru”.
But seriously, my mission is to help thousands of gyms serve thousands of people. It’s the reason I owned gyms and the reason I still serve gym owners.
I’m a starter, and helping you grow your business makes me feel purposeful. If I have something that I know will help you, I will try to sell it to you and I won’t be subtle about it.
However – everything I do is always preceded by real value and actionable strategies you can use immediately.
And I back every bit of it up 100%.
The idea is you’ll say, “Man, this stuff really helped me. I think I’ll keep working with this guy.”
Pretty simple, right?
I call it the old “Demonstrate You Can Help Them By Actually Helping Them” trick.
Works like a charm.
But you still might be wondering …
How do I know if your stuff is any good?
Great question..
Will Hurst, a seasoned gym owner with a decade of experience, has started, built, and sold two gyms in different states. Alongside multiple other successful ventures, he has refined his skillset to excel in customer acquisition and building solid businesses that thrive.
Will is the mastermind behind Big Little Gyms, a gym growth program offering done-for-you systems to help gyms generate more traffic, convert that traffic into leads, bring those leads through the door, turn them into members, and retain them for the long haul.
Here’s what I will help you with, specifically
My primary focus is to help you transform your gym into a cash-flowing profit machine, built on a tribe of loyal members who are happy to be there and value their membership.
Big Little Gyms isn’t better than other “gym guru” programs, it’s just different.
As Steve Jobs said, “Here’s to the crazy ones…” We strive to be the ones who see things differently, break boundaries, and push the human race forward, using the gyms we serve as the conduit for change.
We create and maintain a proven, foundational marketing system designed for long-term success. Our comprehensive funnel includes websites, landing pages, and software integration to keep your lead generation and sales pipeline organized while automatically nurturing leads through text message and email marketing campaigns.
But we don’t just hand you a tool and wish you luck.
With live coaching calls twice a week, expert-level guidance, one-on-one tech support, and an engaged community discussing gym ownership daily on our platform, we’re here for you every step of the way.
Our resources include over 200 hours of actionable playbooks, processes, strategies, and done-for-you content. You’ll have access to ready-made Facebook Ads, social media content, our patented War Map action plan, hiring processes, and leadership guidance.
Join us in the revolution, one success story at a time.
Here’s my first sales pitch to you:
Are you really happy feeling stuck?
Introducing… drumroll… the “Do Absolutely Nothing” program!
That’s right, with this revolutionary new method, you’ll be able to keep your gym in a state stagnation, frustration, and a heaping dose of mediocrity – ensuring your life remains as unfulfilling as possible!
Just kidding! Of course, you want success, loyal members, and a thriving gym business. So why not take a step towards that by joining our Big Little Gyms community, and let’s make your gym the best it can be – together!
