Your gyms value does not come from the coaching, the equipment, or the class offerings.

It comes from 4 things that we cover in this podcast.

When you do all four of these things you’re providing SO much value to them that paper money can not be used as a measuring stick of its value. The value will be infinite.

They will decline job offers and think about where they live next because it my mean they’ll lose their gym. And that’s non-negotiable.

And if you know this too then you’re not worried about competition. There can 10 gyms on your street and you’ll be secure.

Because you do something different than them, you don’t sell the same product.

❝If I’d asked customers what they wanted, they would have told me, ‘A faster horse! – Henry Ford❞

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