I’m big on making sure you guys are prepared and thinking proactively. June and early summer is typically the second highest season for member churn (with the highest being the Holiday season). This is the time of year when gym owners start to see a rise in member churn. This can be frustrating for gym […]
Do your good Yelp reviews from happy members keep getting filtered? Meanwhile, they will allow the negative and fake reviews to stand.Most small business owners have worked very hard to get reviews only to have Yelp hide them or filter them. This is a problem because it steals your business’s shine, affects your local reputation,
You have a business, but you want more revenue. You might be surprised to learn that there are only four ways to grow your gym’s revenue. There is no magical fifth way. And knowing these four ways will really help you make sense of which direction you want to take. 1) Increase the price of
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The cost of replacing a lost member with a new one can reach up to five times more than the cost of retaining them. For that reason, you have to turn your attention to member adoption and integration. One of the best ways to ensure your clients feel like they’re being over-delivered is to do
Over-delivering To Your Gyms Members Increases Retention and Reduces Churn Read More »
I’ve found that most gyms don’t have a traffic problem. They have a lead generation problem. I used to think most gyms had a traffic problem so I used to spend a ton of time on things like ads and then we started to build funnels and sites, studying attribution, Google My Business profiles, and
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Gym and fitness studio owners take note! A recent study found that a higher Google review score increased organic lead generation by over 50%. We all know how important it is to grow our business, but did you also realize what an impact increasing reviews will have on your bottom line? Studies show when someone
First and foremost, offers the best value for your money, compared to any other type of gym. The primary reason is that we are locally owned and operated, and the goal of the members of our community-based gym is to provide help, support, and encouragement for each other. You’ll find the environment more welcoming and
What are the benefits of joining a community-based fitness gym? Read More »
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/19311443/height/90/theme/standard/thumbnail/no/direction/forward/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”” download_link_text=”” primary_content_url=”http://traffic.libsyn.com/biglittlegyms/Becoming_The_Mayor_of_Your_GYM_Part_2.mp3″ theme=”standard” custom_color=”87a93a” libsyn_item_id=”19311443″ /] Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and
Becoming the Mayor of your Gym (Part 2) | Systems, Culture, Talent, Technology & People Read More »
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/19230590/height/90/theme/standard/thumbnail/no/direction/forward/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”” download_link_text=”” primary_content_url=”http://traffic.libsyn.com/biglittlegyms/Podcast_Becoming_the_Mayor.mp3″ theme=”standard” custom_color=”87a93a” libsyn_item_id=”19230590″ /] Want to get in the inside and get some hands-on help, mentorship, guidance, structure, and training to help you not only survive but take advantage of a newly wide-open market? Join BLG! A proven program that includes mentorship, training, and
Becoming the Mayor of your Gym (Part 1) | Building a Real Company Read More »
