I’ve found that most gyms don’t have a traffic problem. They have a lead generation problem.
I used to think most gyms had a traffic problem so I used to spend a ton of time on things like ads and then we started to build funnels and sites, studying attribution, Google My Business profiles, and Google Analytics.
To my surprise, I found most gyms that have been around 3+ years have a decent amount of traffic.
Usually, most of these gyms are seeing 10,000+ interactions, views, and searches and have no clue it’s happening.
More than adequate to support the growth rate most gyms need to sustain steady growth, for your average CrossFit Gym it’s something like 5-10 new members a month. Nothing crazy.
The problem is that the visitors (traffic) are not being converted into leads that you can follow up with and getting booked into things like intros and trials.
And then if they are getting leads, they’re typically falling into a black hole of follow-up, usually trying to call and not getting an answer, or ending up in an email inbox.
And by the way, if you’re doing your follow-up via email you’re killing your follow-up. People only open something like 6% of emails.
We know that the “funnel” your traffic falls into needs to be converting 10% or more of your traffic into leads, 50% or more of those leads into booked intros or trials, 70% or more of those need to be showing up, and 80% of more should close. Automatically, with less work.
That’s the problem we solve, consistent data-driven lead generation using today’s best tools.
Then, once we know we are on KPI (hitting the numbers), if we aren’t seeing enough leads, it’s as simple as turning up the traffic. That’s where paid ads come in. But honestly, most gyms don’t even need it.
You just need a good funnel. In fact, if you’re running ads into a broken funnel you’re just burning through cash.
90% of my clients end up growing month over month using the principle we build into their business and they often come and say “Will! What the heck kind of magic did you do?” and I say, “I just patch the leaky holes in your funnel” so now all that traffic you are getting from years of hard work on different platforms is now paying off.
I like to call that a win-win. The best kind of wins in business are where everyone wins. If you want to experience this kind of win with no-risk then book a discovery call in the form below and we will meet yo go over your gyms marketing funnel and show you how we can help you streamline it for maximal lead conversion.
