Gym and fitness studio owners take note! A recent study found that a higher Google review score increased organic lead generation by over 50%.
We all know how important it is to grow our business, but did you also realize what an impact increasing reviews will have on your bottom line? Studies show when someone searches for local businesses online they’re much more likely than not going straight to the website. But if there’s no evidence of past customer satisfaction or positive word-of-mouth then potential clients might just move onto another location instead without ever visiting yours first.
That’s why it’s crucial to get those good reviews. Not only will they attract new customers but they’ll also help grow your current ones! So how do you make sure that happens?
Here are some tips on how to build up your gym or fitness studio Google My Business profile:
- Make sure there are no duplicate listings for your business.
- Complete your profile as completely as possible, including photos, website URL, and hours of operation. You also want to make sure all searchable keywords are included in your services section of your GMB profile.
- Respond to reviews both good and bad; thanking customers for their feedback and addressing any complaints head-on will show potential clients that you’re invested in your business and care about your customers’ experience.
- Finally, be sure to post and photo updates regularly! Many don’t know this, but Google allows you to post on your GMB profile much like how social media updates work. Google rewards the accounts that keep it updated more frequently but given better placement over dormant GMB profiles that have not been updated in some time. This will also keep prospects engaged and make your business appear as if you always have new and exciting things going on
By following these simple steps you’ll be well on your way towards building up an impressive Google review profile for yourself and your clients will thank you too!
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