Uncategorized

During good markets you can’t do this. You can’t make the move to front of the pack because everyone can get by in a good market and even poor run businesses can just market their way to the front. For those that are in this because it is their purpose, this is truly your opportunity […]

Considering raising your membership prices but are really hesitating because you are concerned about member backlash? We know how delicate the relationship with your member base can be, and nobody likes having to have 3 dozen discussions from members asking why. Disrupting the harmony in our community and being the “bad guy” alone is enough

About 3 years ago I was faced with a decision, I was burnt-out and I was working through some mental health issues. I was trying to decide if I wanted to keep doing this. I had an offer to sell my gym at a full evaluation, which was about as good as it gets for

If you confuse, you’ll lose. Your one liner is everything. While most gym owners will spend a fortune and loads of time on logos, branding, marketing funnels and ads, 95% have never done this one exercise that should be done first. Which is to formulate your “one-liner”. It’s a fun exercise and really helps to

OPM, other people’s money, is a slang term that refers to financial leverage. Other people’s money refers to borrowed capital that is used to increase the potential returns as well as the risks of an investment. OPM can be used by gym owners. ABOUT THIS VIDEO Using other people’s money is considered a double-edged sword

Can I throw some stones today? After a one of hundreds of calls I’ve done with gym owners I was really fired up to hear what I heard today. I’ve seen some patterns in the experiences with so many gym owners and some of the “pros” in the gym ownership coaching space. It compelled me

When first starting your gym you do it all — you oversee and operate every aspect of your company. But as things grow, you eventually have to admit that trying to do everything yourself is no longer effective. However, it’s hard to let go. In this video we share when we knew it was time

For larger businesses with more reach, disconnection from its avatar and many role players, creating an advisory board is a great way to invite industry leaders into an ongoing relationship with your company so they can be partners in your success. They can be sounding boards, provide introductions to prospective funders and clients, and they

Member gets mad, leaves and takes 30 members with him down the road to another gym or maybe even opens up their own. We’ve either experienced this first hand or heard the stories. Here is how you prevent that from ever happening. ABOUT THIS VIDEO Member gets mad, leaves and takes 30 members with him

A member, reported a confirm positive test for COVID days after attending a class at our gym. Here’s how we handled it…They attended on Monday, we found out on a Thursday. It’s coming, so how do you handle it when it shows up at your door? ABOUT THIS VIDEO It finally happened. A member, reported