While the Coronavirus is unlikely to physically affect a high percentage of our members there is still huge economic fallout being observed that can and likely will affect your independently owned brick n’ mortar gym. In this article I will share the impact you should be aware of and how to be prepare and hedge […]
How The Coronavirus Can and Will Effect Your Gym Read More »
Just 10 years ago being different just meant opening the doors. There was very much a “build it and they will come” mentality at the time that serve gym owners well enough. Then just 5 years later supplied had reached demand as markets filled out. You’d be crazy if you didn’t see it coming. Gym
What Hard Work Looks Like In 2020 For The Gym Owner Read More »
The loyalty ladder is a member journey framework that shows how a suspect gradually moves up through relationship levels, starting at the lowest rung of the ladder as suspects (those who have heard of you) and become advocates at the top (raving champions and fans of your gym). The loyalty ladder for your gym typically
5 Steps of The Loyalty Ladder: From Suspect to Gym Advocate Read More »
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/13235441/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/ed823f/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”use_download_link” download_link_text=”Download Episode” primary_content_url=”http://traffic.libsyn.com/biglittlegyms/GHR_Does_it_Make_the_Boat_Go_Faster.m4a” theme=”custom” custom_color=”ed823f” libsyn_item_id=”13235441″ /] Does it make the boat go faster? This is the question every gym owner should ask themselves everyday to ensure you aren’t just burning through your time doing things that don’t increase performance. Most people think they’re hustling and
GHR Podcast Ep. 023: Does It Make The Boat Go Faster? Read More »
“When I shop I like to see the prices on everything, so I post my pricing on my website for everyone to see” “…I’m being ‘transparent’” Most people shopping for something are not shopping with price as the leading motivator. The only reason price enters the buyers mind is because you’ve tripped an alarm. If
Reasons For and Against Listing Pricing On Your Gym’s Website Read More »
[podcast src=”https://html5-player.libsyn.com/embed/episode/id/13093523/height/90/theme/custom/thumbnail/yes/direction/forward/render-playlist/no/custom-color/ed823f/” width=”100%” height=”90″ scrolling=”no” class=”podcast-class” frameborder=”0″ placement=”top” use_download_link=”use_download_link” download_link_text=”Download Episode” primary_content_url=”http://traffic.libsyn.com/biglittlegyms/GHR_5_Levels.m4a” theme=”custom” custom_color=”ed823f” libsyn_item_id=”13093523″ /]It’s not your competition, although that is part of it. It’s not the return you make in your paid campaigns or the time you put in on “content”. It’s not the “funnel” or the ads. It’s this. (especially
GHR 022: The 5 Levels of Market Sophisitication Read More »
Your income flows in direct proportion to the types of problems you solve. If you articulate the problem well, people will assume you know how to solve it and they will PAY you for it. The problem of not having a gym membership is not a valuable one. Which is why planet fitness makes millions
Crowded Market? Separate Your Gym: The 5 Most Common Types of Positioning for Gyms Read More »
Want an absolutely free and easy way to separate yourself as the leader in your local market? Work your butt off and do whatever it takes to have WAY more reviews and check-ins than the next best gym who does what you do on all platforms. People really trust businesses with large amounts of reviews
Video: Why You Need to Build Your Trust & Authority Read More »
Just wanted to stop by and drop some of what we’ve learn over the last 10 months at BLG about gyms and gym owners. Life is all a series of feedbacks so I thought you all might find it useful… 1. Fitness is dead. We aren’t selling fitness, we are selling structure, recognition, mentorship, status,
What I’ve Learned After 10 Months… Read More »
It’s not uncommon for someone, after running ads for 12 months or more to see the costs begin to rise. In some markets there is so much room to give that it isn’t much of a concern and just a couple years ago it was like that in all markets. Naturally, as the available ad
Why Your Facebook Ad Costs Keep Rising Read More »
