This Complete Facebook Ads Framework For More Gym Members Tutorial will show you how to use Facebook ads to increase the number of gym members you have at your gym business.
This tutorial will cover everything from setting up your ad campaign to creating and optimizing your ads. Additionally, this tutorial will provide tips on how to scale your ad campaign and reach more people with your message. By following the steps in this tutorial, you can create a successful ad campaign that will help you increase the number of gym members.
This Facebook Ad Framework for gyms gets us 100+ leads per month & 30+ Clients Per Month for our clients who like to run ads.
HERE’S WHAT WE COVER:
1. How to create an offer that works.
If you’re looking to create an offer that works, there are a few things you’ll need to keep in mind. First, you’ll need to make sure that your offer is specific and relevant to your audience. Secondly, your offer should be something that your audience will actually find valuable. Lastly, you’ll need to ensure that your offer is properly structured and presented in a way that’s easy for your audience to understand. By following these simple tips, you can create an offer that works for both you and your audience.
2. How much you should spend per day on your ads?
When it comes to how much you should spend on your ads, there is no one-size-fits-all answer. The amount you spend will depend on a number of factors, including your budget, your goals, and your target audience. That said, there are a few general guidelines you can follow to ensure that you’re not overspending on your ads. First, you should make sure that you’re only spending what you can afford. Secondly, you should set a daily budget for your ad spend, and stick to it. Lastly, you should keep an eye on your results to ensure that your ad spend is actually paying off. By following these simple tips, you can ensure that you’re not overspending on your ads.
3. How to set up the campaign and choose the right objective.
When it comes to setting up a campaign, there are a few things you’ll need to keep in mind. First, you’ll need to choose the right objective for your campaign. For generating leads it is critical that you pick the correct one with Facebook ads as choosing the wrong objective is a surefire way to spend your money and not get the result you were trying to achieve. This will also help you determine what type of content to include in your campaign, as well as how to structure your campaign.
4. How to set up your ad sets, targeting, and placements the right way.
The ad set is where the placement, audience, targeting and budget are set. This is the next place where small errors can easily change the outcome of your campaign to a high degree. It’s very important you follow the steps in the video to ensure you’re doing it right. This will affect the ads more than what the customer sees in the ad itself.
5. What copy, creative, and media to put in your ad to get results?
When it comes to creating an effective ad, there are a few things you’ll need to keep in mind. First, you’ll need to choose the right copy for your ad. This includes making sure that your copy is relevant and interesting to your audience. Secondly, you’ll need to choose the media (image or video) for your ad or people will simply scroll right past it. This includes choosing visuals that are eye-catching and relevant to your audience. By following these simple tips in the video, you can create an effective ad that gets results.
6. What numbers you should be paying attention to?
When it comes to Facebook ads, there are a few key metrics you should be paying attention to. First, you should pay attention to your click-through rate (CTR). This metric will show you how effective your ad is at getting people to click through to your website or landing page. Secondly, you should pay attention to your conversion rate. This metric will show you how effective your ad is at getting people to take the desired action, such as making a purchase or signing up for a newsletter. Lastly, you should pay attention to your cost per lead (CPL). This metric will show you how much it costs you to generate a new lead through your Facebook ad. By monitoring these key metrics like I show you in the video, you can ensure that your Facebook ad is performing as well as it should be.
7. How to convert the maximum number of leads into paying customers.
When it comes to converting leads into paying customers, there are a few things you’ll need to keep in mind. First, you’ll need to make sure that your offer is relevant and appealing to your prospects. Secondly, you’ll need to make sure that your sales process is smooth and easy to follow. Lastly, you’ll need to make sure that you’re doing amazing follow up assisted by automation tools like Gymnetics. By following the simple tips in the video, you can maximize the number of leads that you convert into paying customers.
8. How to hook up an automated follow-up system to stay organized
When it comes to staying organized, an automated follow-up system can be a valuable tool. An automated follow-up system can help you keep track of your leads and customers, as well as follow up with them on a regular basis. Additionally, an automated follow-up system can help you save time by automate the process of sending out follow-up text messages, emails, and streamlining the appointment setting process. By using an automated follow-up system, you can stay organized and make sure that your leads and customers are always kept up-to-date.
9. How to scale winning ads
When it comes to scaling Facebook ads, there are a few things you’ll need to keep in mind. First, you’ll need to make sure that your ad is performing well. This means that your ad should have a high click-through rate and a low cost per lead. Secondly, you’ll need to make sure that you have enough budget to scale your ad. This means that you’ll need to increase your ad spend in order to reach more people. Lastly, you’ll need to make sure that you’re scaling your ad correctly. This means that you’ll need to test different versions of your ad in order to find the one that performs the best. By following these simple tips in the video, you can scale your Facebook ad and reach more people with your message.
10. How to use Facebook Ads to do “Client-Financed acquisition”
When it comes to client-financed acquisition, Facebook ads can be a valuable tool. Client-financed acquisition means that the profit generated from each proceeding campaign funds each subsequent campaign. This type of self-funded financing is often used by businesses that have a short sales cycles and high margins with a minimal up-front investment. The average group working with Big Little Gyms generated $300-$1000 in front end revenue for each new client and the cost per acquisition is usually between $30-$100. With those margins, it’s easy to generate enough profit to extract your original investment in the first campaign and using the proceed to run the second campaign and every campaign thereafter.
00:00 – Introduction
01:52 – What you are going to need
03:27 – The Facebook Ads Manager
05:31 – What to avoid
7:25 – Showing you my results
13:32 – What the numbers mean
18:24 – reviewing my ads numbers
19:12 – Follow Up and Maximizing Return On Ad Spend
22:49 – Setting up your Campaign (objective)
26:47 – Setting up your control ad set (targeting, budget, placement)
31:21 – Setting up your ad (primary text, media, and headline)
36:42 – Setting up your lead generation form
39:05 – Duplicating ad sets for split testing audiences
41:33 – Publishing your campaign and going live
42:22 – Connecting Facebook Lead Ads To Gymnetics for Follow up
46:53 – Create a test lead with the Facebook Lead Testing Tool
49:54 – Automation and Big Little Gyms
51:10 – Final Thoughts
WANT TO LEARN MORE ABOUT BIG LITTLE GYMS?
BLG is a program for gym owners that includes all the strategies, tools, and systems, for those that want excellence in business. It shows you how to scale your business to 7-figures+ using proven methods and hyper-systemization. To learn more about Big Little Gyms you can visit our website to learn more and schedule an appointment with us.
To Your Success! Will Hurst & the team at Big Little Gyms
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